Millennials matter – and here’s how insurers should connect with them
The lifestyle and attributes of this generation create new challenges and opportunities for insurers, who must transform in the digital domain and break down the barrier that separates them from the young.
Millennials, or generation Y, are today’s young adults – between 20 and 35. Compared with previous generations, they have chosen a lifestyle that includes postponing some important life decisions such as marriage and starting a family. This generation is characterized as being highly educated, tech savvy and independent-minded with strong views. Having grown up with broadband, smartphones, laptops and social media, they expect instant access to information.