Never before has customer satisfaction been more miserable for the entire brokerage industry. It opens up a range of new players who have identified a potential “sweet spot” in the Swedish insurance market – distribution and distribution of insurance completely digital with simplicity and customer benefit in focus.
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The research, advisory, and consulting firm Celent shared its conclusions on Scandinavian consumers’ experiences of, and expectations for, digital meetings and engagement with their life and pension companies on our full breakfast meeting Morning Insights.
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Many established actors realize that they can not carry out the digital transformation on their own. Therefore, there has been an insight into the need to act through different types of partnerships.
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We begin to see the first challengers in the insurance industry using the blockchain technology. We have searched for companies that can become a challenger for the insurance industry using the blockchain technology in one way or another. We follow and try to learn from them.
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We wanted to create a clearer picture of how well blockchain technology is suitable for applications in the life and pension insurance industry, given the current conditions and our knowledge about future requirements in the Nordic markets.
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Robot advisor, behavioural pricing, virtual service centre as raised as areas that the industry today is of particular interest. It creates an increasingly vibrant ecosystem around the new technologies of Celent.
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